This post may contain affiliate links, which means I make commission (at no cost to you!)
if you purchase through the link. Read our affiliate disclosure here.
Some bloggers find it difficult to get the hang of Pinterest, but I assure you once you are done setting up your profile you’ll practically be a pro. Like anything, the more you use it (ie practice) the easier it will be. After spending a few hours setting up your account you’ll be clicking through Pinterest like nobody’s business!
Pinterest Profile Set Up
First things first, you want to set up a Pinterest business account. This is free to set up and you can either create a new account (under your blog’s name) or you can convert your current personal account into a business account. Fill in all of the fields you are comfortable having public and be sure the “about you” section tells people what you & your blog are about!
When uploading your picture, use either your blog logo or a nice picture of yourself. If you have professional photos, like for LinkedIn, use one of those. If not, pick a nice picture of yourself. Candid/casual is fine, but keep it classy!
Claim Your Website
Next, while still in the profile set up page, claim your website. You can also link your Etsy page and other social media accounts to your Pinterest business account. This will ensure your branding is consistent across all platforms and that your name/blog name and picture you choose will appear on every Pin that you create or that comes from your website.
Now it’s time to set up your initial Pinterest boards.
- Be sure to set up a “Best of” board. (Mine is “The Best of Looks Like Happy.” When you pin your own content be sure to pin it to your “best of” board. This will allow you to quickly see what you’ve already pinned AND it will help you figure out how many clicks, impressions and saves each of your pins gets.
- Next set up at least 10 boards that are specific to your blog. If you are a food blogger you may want Desserts, Breakfast, Dinner, Healthy Snacks, etc. If you are a lifestyle blogger your boards will cover everything your blog covers, such as home, travel, food, gardening, blogging, etc.
- As you set up each board be sure to fill in the description field using key words that will lead people to your board. For example, my board titled “Dinner is Served” has the following description: Dinner ideas for weeknights to special occasions. Pasta, seafood, beef, steak, pork, chicken, grill, casserole, quick dinners, easy dinners, pork chops. It’s going to take some time, but trust me it is A LOT easier to do it right as you go along instead of having to go back and fix everything. (A LOT easier…I learned the hard way.)
- Create a cover photo for each board to continue to establish your “brand.” For inspiration take a look at some top bloggers that have great Pinterest boards. You can see mine here.
- Once your boards have been created start pinning! You’ll want to pin your content as well as other peoples’ content. Doing this shows your followers that you pin good stuff that is of interest to them, not just your own pins. Pin at least 100 quality pins to each of your new boards.
Turn on the featured boards or showcase feature for your boards. When you do this you will be able to set which boards your followers see first when they visit your Pinterest. Be sure your “best of” board is in this section! You can also choose a few other boards to highlight here as well. I have my group boards showcased here, but any board that is very specific to your niche will be perfect too!
Finally you will want to apply for “rich pins.” You can do that here.
What is a “rich” pin? Here is the definition from Pinterest:
Rich Pins show metadata right on the Pin itself, giving Pinners a richer experience and increasing engagement. Information in a Rich Pin is independent of the Pin description, ensuring that important information is always tied to the Pin. There are 4 types of Rich Pins: app, article, product and recipe Pins.
Rich pins include extra information about your pin- think of them as ads for your blog post, recipe, article, product or whatever it is you are pinning. Comment descriptions can be changed, but the information added to Rich Pins stays from Pin to Repin, meaning what you want displayed stays with the pin forever since no one can change it but you.
That’s it! It will take some time to set up your Pinterest account and boards, but it will be so worth it. Pinterest drives more traffic to my website than any other source and more traffic means more revenue, which is most bloggers goals when they begin their blogging journey.
Now that your Pinterest boards are set up you’ll want to get busy making pins for your content! Here is a tutorial I put together for creating viral pins:
How to Create Viral Pins Quickly, Easily and for FREE Using Canva!
You may also find 35 Facebook Groups for Bloggers That Will Skyrocket Your Traffic helpful, too.